The company today, fresh off its Solaris honeymoon with IBM, launched a products and services program called the Eco Innovation Initiative. Like IBM, the company is leading by example. Here's some of what they were able to accomplish:

• Consolidated 738 storage devices to 225, yet increased storage capacity by 244 percent
• Consolidated 2,177 servers to 1,240, yet increased compute power by 456 percent
• Decommissioned more than 5,000 servers, storage, and networking devices, and as a result, cut energy costs by over 60 percent and saved over $860,000 in the first nine months
• Improved server utilization by as much as 85 percent
• Received nearly $1 million in rebates and awards from Silicon Valley Power.

The program revolves around data center assessment tools and services, Sun's own equipment and virtualization. They also put up a neat interactive tour of Project Blackbox (the data-center-in-a-shipping-container) along with a handful of instructional videos. In one, Sun's Energy Efficient Datacenter Tour, they delve into what might just be the hardest part of turning the ship around in a segment called Overcoming Organizational Barriers.

Haven't we all smacked into that barrier at one time or another?