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Clean Energy 2030: $1 Trillion Market
Morgan Stanley has seen the future of power generation, and it is green. The banking giant estimates that by 2030, power from clean sources (solar, wind, tides) will become a $1 trillion a year market.
Say it with me, Dr. Evil style: one treeellion dollars. This Reuters report tells us:
"The global risks posed by climate change are driving spending and investment in clean energy solutions, which (unlike the oil shock that spawned the first wave of energy solutions in the 1970s) is durable and accelerating," Morgan Stanley said in the note.The bank also initiated coverage of the clean energy industry. It rated the following companies as overweight-volatile: thin film solar company First Solar Inc, solar company SunPower Corp, biofuel company VeraSun Energy Corp., and emissions reducers Fuel Tech Inc.
That last paragraph is encouraging and a sign that cleantech companies are being taken seriously in the financial markets. Yet somewhat ironically, if we achieve a laudable and as of yet elusive goal within the next several years, the cleantech revolution may suffer.
The report cautioned that sales could be reduced in the unlikely event that world governments change direction on climate change policy and stop taking steps to monetize greenhouse gas emissions. Peace in the Middle East could also push down oil prices, which could slow growth.
Here’s hoping we don't have to compromise.




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