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MSN Green is Go
That above is the URL for MSN's new green channel that was just launched today. What can you expect?
It's a pretty slick production, filled with articles, tools and videos. Right off the bat there's a pretty interesting (and timely) article called "Does Daylight Savings Time Really Save Money?" Plus tons more culled from partner sites and publications, including MSNBC, The Daily Green, Conservation International, Environmental Defense, Grist.org, TreeHugger.com and StopGlobalWarming.org.
Why build a distinct eco-subsite? Crazy demand for all things green:
MSN Green addresses a growing demand for green news and information, as measured by traffic and visitor click-throughs on the network's other channels. The webcast of the July 7, 2007, environmental-awareness concerts on liveearth.msn.com was the most popular online entertainment event in history based on simultaneous viewers, generating more than 15 million streams the day of the concerts and surpassing the number of people who watched the event on TV.
The verdict: tentatively bookmarked.
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