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Google Aims for "Cheaper Than Coal"
Google is looking to unseat coal with its new RE<C initiative. The renewable energy program entails strategic investments and pouring a lot of R&D into cost-efficient and scalable technologies. Interestingly -- and perhaps wisely -- they're casting a pretty narrow net to reach its goal by focusing on just a few. These include, "advanced solar thermal power, wind power technologies, and enhanced geothermal systems."
As examples, Google points to eSolar Inc. (solar thermal) and Makani Power Inc. (wind). However, the company "will consider other breakthrough technologies."
But first, they're putting up a big help wanted ad:
RE<C is hiring engineers and energy experts to lead its research and development work, which will begin with a significant effort on solar thermal technology. We are looking for a world-class team to lead this effort. We need creative and motivated entrepreneurs and technologists with expertise in a broad range of areas.
The top positions up for grabs include Renewable Energy Engineer, Head of Renewable Energy Engineering, Director, Green Business Strategy & Operations and Director of Other. Job seekers should apply online.
Director of Other sounds like fun.




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