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Greenpeace Pours Haterade on Nintendo

Having waged a public relations war on Apple and Sony earlier in the year, Greenpeace is now training its guns on Nintendo. And just in time for the holidays, too!
Greenpeace ranks electronics makers on a variety of factors that affect the environment, from the materials used during manufacturing to their recycling programs. Sony Ericsson, Samsung, Dell, and Lenovo rank relatively high, though none score better than 7.7 on their 10-point scale.
But Nintendo didn't fare so well.
As a matter of fact, it did dismally, scoring a nice, round zero. The final indignity? Greenpeace's proclamation: "New to the guide - first global brand to score zero across all criteria!" What, no points for using fewer materials than two Gamecubes taped together?
You can read why Nintendo scored so poorly in Greenpeace's eyes here (PDF). Though, I doubt it will barely rattle Nintendo's sales steamroller, which is made of money printed by the Wii and DS.
[via Kotaku]
Update: EcoGeek weighs in.




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