Wait a minute... You're probably thinking that The Green Guide is hardly new.

True, but National Geographic, which bought the site last year, is turning the bi-monthly newletter into a consumer-centric quarterly print mag.

For a cool $4.95 you'll be able to indulge in some eco-friendly buying tips and class up your coffee table when it launches in March. mediabistro.com FishbowlNY (also in Jupiter's orbit) and MediaWeek have more.

Worth the read? If you promise to recycle it afterward, then yes.