John C. Dvorak, always good for a rant, makes a valid point. Would it kill you to turn the lights off?

Turn Off the Lights! - John C. Dvorak - PC Mag

Hey, I have an idea: Grow up and learn to turn off the darn lights in the house! Talk about leaving lights on; I have a view of San Francisco from my home. The place is lit up 24/7 like a Roman candle. Turn off some lights! Why am I the one hassled by all this politically correct green blather while these lights are on?

Green Media Computing - From Data Centre Cooling Through Production Technology Virtualization - brad's blog

I thought I’d conclude my weekly post by blogging the details of this weeks Toronto Section SMPTE meeting that I organized thitled; ” Green Media Computing - From Data Centre Cooling Through Production Technology Virtualization”. For the record it occured on Tuesday March 11, 2008 in Room RCC-204, Eaton Lecture Theatre, Rogers Communications Centre at Ryerson University.

Caveat Emptor, Green Data Center Watchers... - Tech Hermit

....A sort of first battle of the Greenwash Wars of 2008. While IBM and Microsoft are seemingly just starting their shots at each other, its no different than what companies like Yahoo, Google, HP, and others are all calling “green” solutions especially in the data center space. Either with specific products, or investments in green-tech, being viewed as the most green is turning out to be an interesting battle.

Is HP Planning A Green Marketing Push? - Environmental Leader

Here’s the publication’s reasoning: At a March 11 conference Mendenhall discussed a number of trends in marketing, one of which was sustainability, and said HP has developed a device that could reduce the amount of energy used by computers in data centers, and that it is thinking about a push to encourage consumers to turn off their computers at night.

Green thinking is well established. Green brands, not so much - GreenTech Pastures - ZDNet.com