And so it begins.

Amazon's e-book reader has started shedding a few dollars off its price. 10 percent, actually.

Engadget informs that Kindle now sells for $360, a savings of $40 off its original price. So, has supply finally caught up with demand or is there a Kindle 2.0 in the works?

Either way, the funky, retro-looking device has won its share of fans, including our CEO. A warning, however: international travelers should stock up on reading material before they board that plane.