General Motors has been trying to build excitement over the Chevy Volt by slowly peeling back the car cover on production spec prototypes. It's a strategy they most recently used in a Good Morning America segment.

Now, as you can see above, the company is slowly getting more official with professionally composed teaser shots. We've seen the new headlamps and grill before, but now there's dramatic lighting and more tiny details to pore over.

This time, though, they're stretching the boundaries of automotive marketing by also revealing a tiny bit of the car's rear (below). I will admit, the Volt logo is pretty clever and neat looking.

Catch ABC's Good Morning America clip by hitting the "read more" link...