By now you've undoubtedly seen those Apple ads claiming that their new MacBooks are the greenest notebooks around, or something to that effect.

Dell is hearing none of it.

In a post on Dell's community site, Bob Pearson, VP of Communities & Conversations, took Apple to task for their campaign, adding that the company ought to be "making a difference rather than making ads."

Take, for instance, this snippet.

Focus on Actions, Not Ads - we are highly focused on tangible actions, not rhetoric. It was in one of our regular sustainability meetings that Michael challenged us to offer free recycling worldwide for consumers. A big goal and we did it. We hope Apple does the same someday. We challenged ourselves in 2007 to meet a carbon-neutral goal for our operations in 2008 and we did it in August, about five months ahead of schedule. We hope Apple decides to do the same. We challenged ourselves to see how much packaging we could reduce and this led to our recent announcement that we'll eliminate 20 million pounds of laptop and desktop shipping materials. Again, same point. It's why we ask our primary suppliers to disclose GHG emissions data during quarterly business reviews. It's why we have green teams at Dell inside our company continually telling us how we can improve our lighting or flooring or any other aspect of our facilities. And it's why our engineers remain highly focused on ensuring our product line becomes increasingly green across the board. It's become a point of pride for our employees to reach and exceed each goal.

No one doubts your commitment, but that paragraph was very dense. Maybe put a cute commercial together and saturate the airwaves to get your point across.

[Source]