Like Amazon and others, Sony is aiming to eliminate those obnoxiously hard to open plastic clamshells (aka blister packs) that encase many a gadget. The electronics giant claims to be on the verge of introducing its environmentally friendly alternative.

For now, they're putting the word out via a Death to Clamshell campaign. They've also put together a little video to illustrate the frustrations of Consumer Joe as he attempts to liberate an electronic device.

Warning, if you can't stand the sight of fake blood don't watch. Video's embedded after the 'more' link...

[Source]